Did you know this week’s Tiggerific Tuesday Disney Trivia about the Doritos-and-Disneyland connection?
There are so many things in life we just take for granted, as if they’ve just always existed. Doritos, produced by the Frito-Lay Company, are one such item. They have long been the favorite chip snack of the Magical Mouse Schoolhouse kids, but I only recently discovered the magical Doritos-Disneyland connection!
Once upon a time in a DISNEYland not so far away…
Months after Disneyland opened in 1955, Frito-Lay founder Elmer Doolin partnered with Walt Disney to open a Tex-Mex restaurant in Frontierland called Casa de Fritos (now Rancho Del Zocalo). It served what we now consider standard fare, like tamales and enchiladas, and Fritos chips came with every purchase. The restaurant contracted out to a food service group called Alex Foods. One day, an Alex Foods route salesman saw unused tortillas being discarded and suggested the cook cut and fry them into tortilla chips instead of throwing them away. The throwaway snack was a hit with guests! About a year later, Arch West, marketing vice president for the Frito-Lay Company, noticed customers enjoying the chips. The Morales family of Alex Foods was hired to mass-produce the chips regionally. When they could not keep up with demand, Frito-Lay took over production and debuted “Doritos” (“little golden things”) nationwide in 1966. (Info via OCWeekly.)
With this magical Disney connection, it’s no wonder my kids love this little snack so much!
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